Keep safe, keep smart, keep promoting your business

You turn up on site in the small hours. The driver of the vehicle you’ve gone to recover is stressed, tired, hungry and cold. He wants you to sort out his problem and you do because that’s your job. Later, someone asks him about the service you provided. He remembers you did a good job, but your name’s gone. He’s not sure who you worked for either.

The story above is made up, but it’s realistic. In demanding situations focus narrows to the critical details. As a result, you can do a superb job and still not get repeat business. What you need to do is make sure your brand is at the front and centre of your work, so that when that driver gets back to base, your name and company logos are etched into the memory banks.

That doesn’t mean you need to start giving out biros and business cards when you show up on the hard shoulder. Just have your details visible on your workwear. Our team have embroidered logos and names on just about every conceivable item of clothing. We’ve added heat seal logos to t-shirts waterproofs, Hi-Viz and everything in between.

If you favour Fristads workwear – and we understand why you would, it’s outstanding – we can personalise that for you, no worries. Whether it’s your name, the firm’s name or an image, our technology can handle it, and our turnaround is rapid.

Rapid order turnaround is one of the things we’ve prioritised in our business. Just like that driver waiting for recovery, waiting for the right workwear or PPE is a hold-up that no business needs. That’s why we stock such a wide range of products – including the Fristads range – and can get products to you with next-day – or even same-day – courier service.

It’s all part of our commitment to making things simple and convenient. It’s why we’ve got a brilliant order portal called Knight-Link. Our customers enjoy the flexibility it gives them and the knowledge that they always retain complete control of their expenditure. With Knight-Link you can specify which products from our range your people can order. If, for example, you’re making more sustainable choices in your operation, you can specify clothing or footwear from our growing eco range (we’ve done the hard work sourcing the good stuff).

We won’t be at Tow Show this year. Unlike you, we do our best work at base, but we’re always thinking of what your industry needs – grippy boots; tough, practical clothing; rapid service and brand identity. If you’d like to add to our list, just give us a call.