Why a perfect fit makes corporate workwear fit for purpose

Let's be clear about something: in some areas of life, size doesn’t matter all that much, but with corporate workwear, it does.

Corporate workwear is more than clothing. It can help to create a professional and cohesive image for your business, which enhances your brand. It can help to foster team spirit and contribute to the overall comfort and confidence of your employees. Unfortunately, all that good stuff doesn’t happen if corporate workwear doesn’t fit.

Achieving the perfect fit starts with accurate measurements, and we’ve got some great advice on how to ensure a flawless fit later in this post, but first, let’s take a closer look at why size is so important when it comes to corporate clothing.

Professionalism and Brand Image:

Your corporate workwear is a visual representation of your brand. It helps create a professional image in the minds of your clients and customers. Ill-fitting workwear sends the wrong message. It says you don’t care about details and undermines the desired impression of competence. Whatever your trade or sector, you want your employees to present a professional appearance, and leave a lasting positive impression.

Comfort and Productivity:

Poorly fitting workwear can cause discomfort and restrict movement, leading to a decrease in productivity and employee morale. Clothing that’s too loose or too long can also prove a safety hazard.

Properly sized clothing allows employees to work efficiently and in comfort. It helps them feel both confident and competent, which can improve customer service and overall job satisfaction.

Uniformity and Team Cohesion:

Humans come in all shapes and sizes, but accurately sized workwear helps to ensure a consistent appearance and enhances team cohesion. Whether your employees have a customer-facing role or work behind the scenes, a cohesive look reinforces a sense of belonging and fosters a team-oriented atmosphere.

Now, let’s look at those tips for accurate sizing we mentioned earlier:

Use a Measurement Guide:

This should be comprehensive and outline the correct way to measure different body parts, such as chest, waist, hips and inseam. Include diagrams and step-by-step instructions. Be clear on whether measurements should be provided in metric or imperial units.

There’s a sizing guide on our website – see here.

Use a Professional Fitting Service:

Trained experts can ensure accurate measurements and offer guidance on the perfect sizes based on individual body types and preferences.

This is a service that we offer, and if you’d like to know more, please speak to your Account Manager.

Arrange Samples and Try-On Sessions: If feasible, arrange sample sizes and try-on sessions before placing a bulk order. Employees will be able to try different sizes and styles to determine the best fit.

Talk About Fit:

Make sure employees understand how to take accurate measurements and why they matter. Encourage open communication between your employees and their managers about the importance of well-fitting workwear.

Only the perfect fit is fit for purpose

Without accurate sizing, corporate workwear won’t deliver the benefits it should. But a simple shift of mindset, making fit an important consideration, can prove transformational, boosting everything from your brand image to your team’s productivity and confidence.