You want your logo on your workwear, but how do you choose between embroidery and heat-seal?

Branding is important, and adding your company name or logos to workwear is a simple way to make sure more people know about your business. There are two main methods: embroidery and heat-seal. Both have pros and cons.

We’ll dive into that in a moment, but before we go there, it’s worth knowing that whatever you decide, Knights has the equipment, experience and expertise to deliver both fantastic results and rapid order turnaround. We don’t outsource or cut corners. We just do the job properly because we know that high standards, consistency and quality are vital in the business of branding.

Okay, let’s look at those pros and cons.

What is embroidery?

Embroidery is a traditional method that involves stitching thread directly onto fabric. It can offer a timeless and sophisticated way to enhance your corporate image.

Pros:

• Durability: Embroidery creates a long-lasting design that is resistant to fading. It won’t peel, and your logo will remain intact even after numerous washes.
• Professional appearance: The intricate stitching adds a touch of class and professionalism to your garments, enhancing your brand image.
• Perceived value: Embroidered logos are often associated with high quality and attention to detail. This can enhance the way customers, employees and other stakeholders perceive your brand.

Cons:

• Cost: Embroidery is a more expensive option, especially for complex or large designs. Factors such as stitch count and thread type can contribute to the overall cost.
• Time-consuming: Even with advanced technology, embroidery is slower than using heatseal methods. If you have very tight deadlines, embroidery might not be ideal.

What is heat-seal?

Heat-seal is also known as heat transfer or iron-on. Designs are applied using heat and pressure.

Pros:

• Cost-effective: Heat-seal is generally more affordable than embroidery, and a good choice for those on a tight budget.
• Design flexibility: Heat-seal allows for detailed, intricate designs which can be difficult to achieve with embroidery, giving you more creative freedom.
• Smooth finish: Heat-seal creates a flat and seamless finish on the fabric, providing a modern and professional look.

Cons:

• Durability: In the past, heat-seal logos were prone to fading and peeling over time. New methods have improved longevity, but they remain less durable compared to embroidery, especially for frequently washed garments.
• Texture differences: Heat-seal designs have a different texture to embroidery and to the garment itself. This can affect the wearer’s comfort and may not align with the desired aesthetic.

In summary

Both methods have advantages and disadvantages. Think about what you are trying to achieve. Think about your timescales. Think about how your garments are used and about the complexity, or otherwise, of your logos. Remember it doesn’t have to be one or the other. Sometimes people choose both methods, picking the right solution for different items of workwear.

If you’d like our help, as always, just call.